5 posts categorized "londyn v praze"


Mesh planning: T-mobile case study

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An inspiring case study in tracking real consumer experiences by Mesh planning. (CLICK HERE  for the full presentation).


The head of Mesh planning Fiona Blades will join us for London in Prague workhop, on 5th of April, 2012. For registration to the workshop CLICK HERE


And now back to the case study with the text and presentation taken from Mesh planning website


Problem:T-Mobile pre-tested communications and tracked brand health but needed to understand how multiple campaigns were working by each element as well as impacting on the brand.

Approach: MESH works alongside T-Mobile’s research, creative and media agencies tracking experiences in real time to help optimise campaigns as they roll out.

Action: At a media level, MESH helped T-Mobile identify the strength of its magazine
strategy for the agency to fully capitalise on this. As the branded value ‘Night In’ proposition
was launched with a variety of executions, the MESH rapid feedback was used to optimise
future executions. At a strategic level, T-Mobile’s online trading team and its agency in
charge of store windows have used MESH insight to feed into future planning. With Orange
and T-Mobile coming together, MESH has gone back over a year’s data to evaluate Orange’s
direct response strategy.



Fiona Blades in London in Prague on 5th of April!


It is a great pleasure to welcome Fiona Blades to Prague - Fiona will join us for a workshop on "Tracking real consumer experiences" on the 5th of April in Prague, from 10am to 4pm, at Long Tale Café, situated at the Mfactory, Osadní 35, Praha 7. 

Fiona is an experienced planner and researcher. Following a career as a Marketing Manager for Spillers Foods and as an Advertising Planning Director, Fiona set up MESH Planning in 2006 to create a new real-time research approach to evaluate every touchpoint from TV advertising to In Store to Word of Mouth.

This award-winning approach to tracking experiences, resulted in Media Week listing MESH in ‘10 to watch, the new Facebooks’ and was described by industry insiders as ‘Millward Brown orthodoxy-busting’. Fiona has been listed in the entrepreneurs section of Research magazine’s 50 Faces to Watch in 2007, and sits on the Cranfield School of Management MSc Advisory Board and Hackney and City Carers Partnership Board.



Invitation: workshop with John Griffiths, 30.11.2010

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It is a great pleasure to welcome John Griffiths to London in Prague.
John has been planning on advertising for 25 years now, direct marketing for 17 years and integrated it all together with sales promotion, sponsorship, PR and latterly the web for the last 14.
John has been running Planning Above and Beyond since 2000 – a consultancy pushing the boundaries of research & planning. Clients include Cisco, Tesco and Intercontinental hotels. He also runs research training as a partner with Mike Imms, the AQR and the research component of the IE business school online MBA. Open source projects he has helped to initiate include the Research Liberation Front, Waggledancers and the Cloud of Knowing. From this last project came a paper called the Cloud of Knowing given at this year’s MRS conference which is currently shortlisted for Best New Thinking and Best New Paper. Its subject is the incorporation of online content within market research. John continues to work with his clients as a catalyser to ensure that research is more a movement than a product or a process.
Learn more about John Griffiths: www.planningaboveandbeyond.comwww.paab.typepad.comwww.waggledancers.com

Topic: Cloud of knowing: crowdsourcing as a planning tool
When: Tuesday November 30th (10 AM – 4 PM)Where: Long Tale Café, Osadní 35, Prague 7

Workshop outline:

10.00 – 11.00Overview of planning tools
11.00 - 12.30Focus on insight generation techniques as core planning tool- learn how to generate customer insights, focusing on what we know about the customer but also deliberately focusing on whatwe DON’T KNOW, to bring up our unconscious and conscious assumptions
12.30-13.15 lunch
13.15-16.00 Communities of interpretation- learn how to put crowdsourcing into practice by employing groups and communities to interpret vast amount of freely available data on the Internet
Work on a real case online in smaller groups in order for the participants to quickly adopt the tool and use it in their business practice

Register here. 
For more information write to info@londynvpraze.com, or call +420 774 878 771.


John Kearon in Prague


It is a great pleasure to welcome John Kearon (back) to London in Prague.

John is the Founder, CEO & Chief Juicer of BrainJuicer Europe's leading online research agency. John was Ernst & Young's 'Entrepreneur of the Year 2005' and the company's innovative approach to research has garnered a number of awards including 'The Most Innovative Use of IT' and 'Service Business of the Year'.

Most important of all, John is passionate about innovation - innovation of marketing and market research techniques.

The workshop with John will take place on 10th of November at Long Tale Café, Osadní 35, Praha 7. We will start at 10am and we aim to finish at 3pm.

This is the agenda:

  • The future of online research, moving beyond "fast and cheap" (10-11am)
  • Finding and engaging the creative consumers (co-creation and crowdsourcing) (11-12.00pm)
  • Building communities of interest (12.00-1pm)
  • Lunch 1.00-1.30pm
  • Moving from "me" to "we" research - mass ethnography (1.30-2.00pm)
  • Group excersise: creating real case in Czech Republic where we put to practice the principles of co-creation, crowdsourcing and "we research". We will select 1 or 2 cases at the end and we will put make them happen!

Looking forward to see you in Long Tale Café on the 10th of November!

Here is a link for registration: http://www.londynvpraze.cz/registrace/lip/

If you want to know more or would like to register please write to us on info@londynvpraze.cz or call us at +420 773 552 225.


The Other Half of The Equation: with Virginia Valentine

Perfect Crowd is extremely pleased to welcome 
Virginia Valentine to Prague! Virginia Valentine pioneered the use of semiotics in UK market research. She is a fellow of the Market Research Society a multi-award winner and speaker at conferences worldwide. Virginia will lead us through a one day workshop on semiotics (19th of March 2009) more here