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Invitation: workshop with John Griffiths, 30.11.2010

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It is a great pleasure to welcome John Griffiths to London in Prague.
John has been planning on advertising for 25 years now, direct marketing for 17 years and integrated it all together with sales promotion, sponsorship, PR and latterly the web for the last 14.
John has been running Planning Above and Beyond since 2000 – a consultancy pushing the boundaries of research & planning. Clients include Cisco, Tesco and Intercontinental hotels. He also runs research training as a partner with Mike Imms, the AQR and the research component of the IE business school online MBA. Open source projects he has helped to initiate include the Research Liberation Front, Waggledancers and the Cloud of Knowing. From this last project came a paper called the Cloud of Knowing given at this year’s MRS conference which is currently shortlisted for Best New Thinking and Best New Paper. Its subject is the incorporation of online content within market research. John continues to work with his clients as a catalyser to ensure that research is more a movement than a product or a process.
Learn more about John Griffiths: www.planningaboveandbeyond.comwww.paab.typepad.comwww.waggledancers.com

Topic: Cloud of knowing: crowdsourcing as a planning tool
When: Tuesday November 30th (10 AM – 4 PM)Where: Long Tale Café, Osadní 35, Prague 7

Workshop outline:

10.00 – 11.00Overview of planning tools
11.00 - 12.30Focus on insight generation techniques as core planning tool- learn how to generate customer insights, focusing on what we know about the customer but also deliberately focusing on whatwe DON’T KNOW, to bring up our unconscious and conscious assumptions
12.30-13.15 lunch
13.15-16.00 Communities of interpretation- learn how to put crowdsourcing into practice by employing groups and communities to interpret vast amount of freely available data on the Internet
Work on a real case online in smaller groups in order for the participants to quickly adopt the tool and use it in their business practice

Register here. 
For more information write to [email protected], or call +420 774 878 771.