« Esomar Innovate Conference, Copenhagen (2 out 2) | Main | Sum total of all the misunderstandings »


The power of Russian women

A quote from a comment from Steve on the post about Russian women: "... I believe that its future lays in hands of women. I have always been taken aback with the role of Russian females in their society. They have their aspirations, future vision, but men still have power and usually are in the fore. Today, but how long? I used to say females are taking Russia forward...."

I agree.  I think that women are moving Russia forward but their power is still limited to the domestic space (vs. public space). It was revealing to read the study about Russian mother and daughters: the mothers seem to pass the following message to the daughters:  "you will hold all the power at home but one thing you cannot ever do is to make your husband conscious of that...making him conscious of that will destroy the magic and he might reject you." 

I have discussed this with Greg Rowland who suggested that this might be true for every patriarchal society - they are matriarchal beneath the surface but the fact must remain unacknowledged. We have also talked about brands in this context and whether a brand could try to break the silence and acknowledge the real power of women in Russia. It might be too much to ask from a brand at this moment...

Here is a Russian woman on Youtube, filmed by her American husband. The husband claims, in the comments to the film, that he has done the video because the Russian lady is so amazing, loving and feminine, so different from the overweight, depressed and masculine American women.

And here is one cynical comment to this film on Youtube: Comment_youtube