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Lego and rules of cocreation

This video is a couple of years old but I think that the "do's and donts'" of cocreation are still spot on:

  • Understand what is consumers' perception of value
  • Interact frequently; be open and honest
  • Sound like yourself and admit mistakes
  • Encourage conversations amongst consumers
  • Find your advocates and invite them inside
  • Formalize what can be formalized
  • Participate: you get what you give
  • Inspire, don't manage your community
  • Don't sell; show your passion and share passion
  • It is ok to say "I don't know"