Perfect Crowd

Inspiration from Open Ideo

Open Ideo is a great co-creation platform. The big difference between Open Ideo and other crowdsourcing online platform is its focus on collaboration rather than on solitary responses to the briefs. The co-creators can get inspired and they can inspire each other through the initial Inspiration stage where all the relevant contextual material is collected and reviewed. This openness is possible mainly because Open Ideo deals with non-profit projects. To achieve the same degree of openness is difficult for business co-creation as the competition amongst the co-creators is inevitably higher and there is also a general - though in my opinion unnecessary - need for secrecy. We are hoping to learn from Open Ideo as much as we can!

Invitation: workshop with John Griffiths, 30.11.2010

It is a great pleasure to welcome John Griffiths to London in Prague.
John has been planning on advertising for 25 years now, direct marketing for 17 years and integrated it all together with sales promotion, sponsorship, PR and latterly the web for the last 14.
John has been running Planning Above and Beyond since 2000 – a consultancy pushing the boundaries of research & planning. Clients include Cisco, Tesco and Intercontinental hotels. He also runs research training as a partner with Mike Imms, the AQR and the research component of the IE business school online MBA. Open source projects he has helped to initiate include the Research Liberation Front, Waggledancers and the Cloud of Knowing. From this last project came a paper called the Cloud of Knowing given at this year’s MRS conference which is currently shortlisted for Best New Thinking and Best New Paper. Its subject is the incorporation of online content within market research. John continues to work with his clients as a catalyser to ensure that research is more a movement than a product or a process.
Learn more about John Griffiths: www.planningaboveandbeyond.comwww.paab.typepad.comwww.waggledancers.com

WORKSHOP DETAILS
Topic: Cloud of knowing: crowdsourcing as a planning tool
When: Tuesday November 30th (10 AM – 4 PM)Where: Long Tale Café, Osadní 35, Prague 7

Workshop outline:

10.00 – 11.00Overview of planning tools
11.00 - 12.30Focus on insight generation techniques as core planning tool- learn how to generate customer insights, focusing on what we know about the customer but also deliberately focusing on whatwe DON’T KNOW, to bring up our unconscious and conscious assumptions
12.30-13.15 lunch
13.15-16.00 Communities of interpretation- learn how to put crowdsourcing into practice by employing groups and communities to interpret vast amount of freely available data on the Internet
Work on a real case online in smaller groups in order for the participants to quickly adopt the tool and use it in their business practice

Register here. 
For more information write to info@londynvpraze.com, or call +420 774 878 771.

Crowdsourcing Early Earthquake Warnings

via fastcase.com

The concept is simple: members of the public can download a free software program that runs silently in the background of their laptops detecting tremors and collecting data from the accelerometer in their machine. The data that is collected is transmitted to researchers who can analyze it and use it to (hopefully) predict an earthquake.

Posted via web from Perfect Crowd

Fresh-smelling Gorillas

 

 

 

 

 

Episode 3: Not even the volcanic ash could delay this episode, a clientside special in which two former senior clientside insights folks dish the dirt on agencies (well, sort of!).

We’re pleased to welcome Lisa Ohlin who recently headed up the global insights function at Cadbury, famous for its Gorilla campaign. A campaign that, interestingly, tested poorly in research but was greenlit nonetheless (something we discuss).

And then there’s Jaroslav Cir, a former key insights player in the Rexona (deodorants) division of Unilever. He became well known for favouring non-traditional methods and approaches, and the agencies that espoused them. Techniques such as semiotics, crowd sourcing and co-creation. He recently left the UK for his native Czech Republic, opening a research agency in a Prague cafe.

We chat about…

• Agency biz dev approaches they liked/didn’t like.
• Why larger agencies are a turn-off.
• Whether their views have changed in the switch to agency-side.
• Allowing new suppliers not already onto the supplier long list.
• Why Cadbury allowed the Gorilla ad. to run against negative research feedback.
• What research needs to be to support both emotional (intuition) and rational (hard data) decision-making.
• Whether FMCG companies are getting more comfortable with social media – the Wispa example.
• Activating research clientside – the Bournvita battle plan.
• Getting clients away from their desks and in front of people (consumers) – focus groups in a cafe.

• Lisa Ohlin, Royal Mail
• Jaroslav Cir, Perfect Crowd
• John Griffiths, Planning Above and Beyond, Could of Knowing, @johngriffiths7

Groove on.

 1 minute TEASER [1:19m]: Hide Player | Kevin Macleod.

References: Greg Rowland, John Kearon, Research International (RI), John Pawle, QiQ International, Conquest Research

via researchtalk.co.uk

Posted via web from Jaroslav Cír

Neil Perkin: Whats Next In Media

via slideshare.net

It will be a great pleasure to welcome Neil Perkin in Prague at the end of April.

Neil Perkin is a renowned strategic planner, writer, blogger and the founder of Only Dead Fish, a digital and media consultancy that specialises in applying strategic understanding of social and emerging media technologies to help businesses innovate, become more agile, and optimise their effectiveness within the new, networked communications environment. 

Neil has over 20 years media owner experience and was latterly the Director of Marketing, Strategy and Digital for IPC Media, the largest consumer publisher in the UK and publisher of multimedia brands including Wallpaper, Marie Claire and the NME. In this capacity Neil ran award-winning strategy, planning and consumer insight functions and was at the centre of defining and implementing the digital strategy for one of the largest media owners in the UK.

Neil has been active in the social media space for a number of years and his blog, ‘Only Dead Fish’, is one of the most popular and authoritative media and marketing blogs in the UK, as ranked by Advertising Age. He is a writer, commentator and a regular keynote speaker on content strategy, emerging media, digital commercial strategy and social technologies, a contributing author to “The Age of Conversation”, a collaborative book published by the top global marketing bloggers. Neil has won more industry awards than just about anyone in UK media, with five awards to his name including a Campaign Award, two Media Week Awards and an Association of Online Publishers award.

Neil Perkin will join us for London in Prague workshop to share his experience in effective community building on Friday, April 30th.

His workshop will take place at Long Tale Café, Osadní 35, Prague 7. We will start at 10am and we aim to finish at 3pm.

The agenda of the workshop is as follows:

10am - noon

• Everyone's a content producer: individuals, brands, advertisers, your audience
• In a non-linear, networked world the rules around content have changed for good
• The value equation between a brand and it's audience now reflects this new reality
• Smart brands understand how community works, how it can benefit their business, and look to build community around what they do
• This requires them to undo a lot of what they think they know, and change the way they work
• Effective community building isn't easy - this session helps you to identify and avoid the many pitfalls that some brands are already falling foul of

break for lunch

1 pm - 3 pm

• Group exercise - effective community building in practice

If you want to know more or would like to register please fill in the registration form: http://registrace.londynvpraze.cz/

Feel free to contact us on info@londynvpraze.cz or call us at +420 774 878 771.

Looking forward to seeing you in Long Tale Café (Osadní 35, Praha 7) on April 30th!

"Connected"

"Connected" is the triumphant cry these days. Connection has made people arrogant, impatient, hasty & presumptuous. I think in many ways connection has been disastrous.We have confused information (of which there is too much) with ideas (of which there are too few). I found out much more about the world and myself by being unconnected. Nothing I can say in protest against the proliferation of Connected' is the triumphant cry these days. Connection has made people arrogant, impatient, hasty & presumptuous. I think in many ways connection has been disastrous. We have confused information (of which there is too much) with ideas (of which there are too few). I found out much more about the world and myself by being unconnected...It is misleading, creating the illusion of knowledge, which is in fact the most profound ignorance. - Paul Theroux 

Posted via web from Jaroslav Cír

Consumer Culture / between aesthetics, social distinction and ecological activism

Consumer Culture

March 5th, 2010 • Nezařazené • Comments Off

Consumer Culture: between aesthetics, social distinction and ecological activism

October 7-9, 2010

Art Centre of Palacký University, Olomouc, Czech Republic

In the Czech Republic the theory of consumer culture has not been discussed adequately and systematically on the academic level. Consumer culture has been researched mainly in the commercial sector which has focused on problems related to the successful sale of products or services. The aim of this international conference is to examine and outline the main problems and topics concerning the complex and controversial phenomenon of consumer culture. The thematic framework of the conference will include not only inquiry into the symbolic dimension of consumer culture, its aesthetic aspects and its impact on individual lifestyles, but also the broader social context of production and reception of consumer culture and its social, economic and environmental consequences.

The conference will be an open meeting of Europe’s leading experts with diverse disciplinary background (sociology, philosophy, psychology, cultural anthropology, ecology, economics, cultural studies, media studies, art history, aesthetics, communication studies, etc.) and representatives from the business world who are involved in production, innovation or research of consumer culture, as well as students and others who are interested in these issues and want to share their thoughts and insights. The conference intends to initiate a dialogue and to facilitate the transfer of current knowledge between the academic (social sciences and humanities) and the application sphere. The additional intention of the conference is to support the concept of science as an open critical discourse, as well as the creation of a counterbalance to the so called shadow science (i.e. the privatization of knowledge of consumer culture and society within the commercial sector).

via oltk.upol.cz

Posted via web from Jaroslav Cír

Viral Video Chart: ChatRoulette pianist, parents on Facebook, and slo-mo dogs | Media | guardian.co.uk

via guardian.co.uk

Posted via web from Jaroslav Cír

John Kearon in Prague

It is a great pleasure to welcome John Kearon (back) to London in Prague.

John is the Founder, CEO & Chief Juicer of BrainJuicer Europe's leading online research agency. John was Ernst & Young's 'Entrepreneur of the Year 2005' and the company's innovative approach to research has garnered a number of awards including 'The Most Innovative Use of IT' and 'Service Business of the Year'.

Most important of all, John is passionate about innovation - innovation of marketing and market research techniques.

The workshop with John will take place on 10th of November at Long Tale Café, Osadní 35, Praha 7. We will start at 10am and we aim to finish at 3pm.

This is the agenda:

• The future of online research, moving beyond "fast and cheap" (10-11am)
  
• Finding and engaging the creative consumers (co-creation and crowdsourcing) (11-12.00pm)
  
• Building communities of interest (12.00-1pm)
  
• Lunch 1.00-1.30pm
  
• Moving from "me" to "we" research - mass ethnography (1.30-2.00pm)
  
• Group excersise: creating real case in Czech Republic where we put to practice the principles of co-creation, crowdsourcing and "we research". We will select 1 or 2 cases at the end and we will put make them happen!
  

Looking forward to see you in Long Tale Café on the 10th of November!

Here is a link for registration: http://www.londynvpraze.cz/registrace/lip/

If you want to know more or would like to register please write to us on info@londynvpraze.cz or call us at +420 773 552 225.

Selling the crowd's excess creativity

That is very close to what we would like to do as Perfect Crowd: help the crowd to simplify selling its excess creativity.